Adidas is back on top in the trainer game

In the world of sports, it is impossible to not notice the popularity of adidas. Year after year, the brand produces sportswear that is practical and ergonomic and which sets the standard in sports fashion. adidas originals superstar is the ultimate case in point. Initially becoming the ‘superstar’ on the basketball court, the shoes have transformed into a five-star global fashion statement. Adidas is back on top in the trainer game if Instagram is anything to go by, racking up close to 80m double taps last year, according to sneakerheads at graphic design firm KickPosters. It’s easy to see why, with a roster of some of the most fire emoji kicks on the market right now, including the NMD, adidas superstar 2, LA Trainer and Hardcourt. Following the successful story on the court, the shoe set a major trend during the hip-hop era which turned the adidas superstar 80s into a fashion and lifestyle piece. Pharell Williams, Pucci, Zaha Hadid and TOPSHOP are some of the prominent artists, designers and brands to design modified adidas Superstars while keeping its original key characteristics. The adidas superstar slip on is done in a White leather upper, a White rubber shell toe, White laces and lining, and hits of Black noted on the Three Stripes panels and heel. What differentiates this version from past offerings is the fact that the entire White leather base comes covered in a grid-like pattern to help give the shoe a brand new look and feel. It’s still simple, it just now comes with a little extra.