Should UnderArmour embrace the kink side of it's Brand?

I was scrolling on Instagram and UnderArmour is doing a new campaign with François Arnaud, from Heated Rivalry. This campaign features him in HeatGear collection in a sweaty, see through, white shirt. UA has long been a brand that we associate with sports gear fetish and spandex in general. I think they need to embrace the kink side of their brand. The prime example is the jocks, the spandex jocks are fucking amazing, the first gen was made for a cup, but the send gen were just spandex jocks. These are jocks that need to be made year round. I'm curious you guys thought on the brand and the kink side.

Wear them all year round with pride… if you a sportsman or spandex fetish colleague make it happen! 

Lots of underarmour is sexy, but I have no doubt that if they embraced the kink they'd bump the prices too

I don't mean to be a boner-killer, but looking at who their key market demographic is, I don't see Under Armour or any other major sportswear company doing that and jeopardizing the positioning, branding, and identity they've spent years and ten's of millions of dollars to create. I suspect Speedo would give anything to break the association of their swimwear with gay men, which sadly, and like it or not, is a major reason they have no hope of ever going mainstream. They've gone so far as to file lawsuits against bloggers who created Speedo-centric fetish websites, on the basis of trademark infringement and damaging their reputation. UA is great gear and I love the look and feel of some of it as much as the next guy, but I think we just need to enjoy and do our thing. UA is a mass-market brand, and as a group, we as fetishists wouldn't add up to even a decimal point of market share.