I'm the editor of an LGBT news site and scan 400 - 600 stories a day to see what is interesting. A few weeks ago a story about "Speedo Summer" came up and I saved it to post here. It was followed by a second story on European underwear by a blogger. Surprisingly, the NY Times had an article on skimpy swimming briefs.
Here are the links to all three articles if you are interested.
https://www.queerty.com/media-warns-of-incoming-speedo-summer-as-more-more-straight-men-appropriate-gay-swimwear-culture-20250625/
https://www.gamintraveler.com/2025/06/22/the-underwear-habit-european-men-have-that-american-women-find-repulsive/
https://www.nytimes.com/2025/06/25/style/men-swimming-briefs-speedo.html?unlocked_article_code=1.Rk8.CoRL.aW6D1Tlu90Vv&smid=url-share