Adidas is currently riding the wave of a resurgence

Adidas is currently riding the wave of a resurgence, thanks to its involvement with Kanye West and Pharrell Williams, new sneakers such as the NMD and Ultra Boost, and a newfound interest in the Stan Smith and Superstar. But there’s another line from adidas running shoes that’s been growing a strong following under the radar: Spezial. While only two adidas running shoes men ranked among the top 60 in September, that number shot to 13 in October. Meanwhile, category-leader Nike saw its penetration dip by six, to 46 units. Under Armour slipped from having one shoe on the list to zero. Speedfactory is, as its name implies, a factory that dramatically cuts the lead time for a pair of adidas running shoes women to go from design to stock room. Right now, because of logistics and testing, sneakers can take up to 18 months, which can be important to get the kinks out with a design, can also mean falling behind in today's rapid-fire pace of fashion. (Something that was trendy a year and a half ago might not be as desirable today.) But Speedfactory is looking to reduce that time to weeks, and eventually days and hours. In order to cut out all of the R&D that can take months, the factory also utilizes a state-of-the-art optical analysis tool called Aramis."uses the evaluation of sequential digital images for measurements of deformation, strain, and displacement." In less science-y terms, basically that means it can 3D map people's bodies and feet for insanely detailed information about how our bodies work when we run. So, rather than making shoes for everyone, Aramis can help Adidas make shoes for each individual customer in record time.